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How The Brand Logo Apple Is Connected To India?

“An apple a day keeps the doctor away”- this is exactly the proverb many grandparents of today have grown up with. However, if you are a part of the present generation, like born in the 80s, your thoughts lead to technology and innovation, when you hear the name ‘apple’.

Apple the paradigm of technology! Apple employs the latest in innovating! Apple is the dream gadget of every individual. Indeed, the world has altered and is developing at a faster pace than you could think of. So, the present scenario has been taken over by iPhones, iPad, Androids, tab, laptops and the like. The most fascinating aspect is that when your gadget is associated with Apple it is nothing less than the best. You have in your hand the key to the apps, the widgets and the features which others can only think about!

But, have you ever given it a thought that why Steve Jobs, the founder and pioneer of this multinational technology company, named it as such! Well, here is a peek to the naming of the same. And, you should not be surprised that the roots instigate towards the rich, varied and spiritual culture of one of the most amazing country of all times – India.
There are 3 stories which have been repeated time and again:

1. There is the story which says that Steve Jobs was inspired by his favorite bands, The Beatles. Since, the record label of The Beatles is Apple, hence, the name!
2. Then, there is the mention of the same in the Walter Isaccson’s biography. In accordance with the same, Steve Jobs worked as a young man on an apple farm. Hence, the name!
3. And, yet again there is the reference of an ashram in India, where Steve Jobs went as a pilgrimage. The ashram is associated with the Guru, whose favorite fruit was an apple.

It will indeed be fascinating and interesting with regards to the journey which led the famous and renowned Steve Jobs to the journey to India- the spiritual and religious capital.

young-steve-jobs-1_0-1 Jobs spent between one and three months travelling around North India. He was mystified by eastern philosophies; he was on a quest for higher learning, to solve the unanswered questions of science.

It all started when Jai Uttal, a Kirtan musician went to a concert to Reed College. Even before the concert, Jai knew Steve Jobs on the ‘hi-basis’. However, when they met again years later in the concert, and Steve came to hear the same, they hung out. Now, since, Jai had just returned from India- the ashram of Maharaja-ji (Hindu guru Neem Karoli Baba), he told them about his experiences. It was then that Steve Job aspired to experience the same.

1280px-neem_karoli_baba_sculpture_in_ram_dass_libraryMaharaj-ji seems to have been known by different names in many parts of India, appearing and disappearing through the years.

However, when in the year 1974, he and his buddy, reached India to the ashram, they didn’t meet the Maharaja-ji, as he had taken Mahasamadhi by then. However, Steve Jobs did spent some time in the Kainchi ashram. And, it was the impact of this ashram that Mr. Jobs believed in prajna-wisdom.  “Prajna” is a Sanskrit word used in Hindu and Buddhist philosophy meaning consciousness or wisdom, a form of cognitive understanding of the nature of reality achieved through meditation and mindfulness. 

The Maharaja-ji was immensely fond of apples.
It will be interesting for you to know that the other devotees of Maharaja Ji involved, Richard Alpert – the author of the book Be Here Now, Larry Brilliant – an epidemiologist who later executed the Skoll Global Threats Fund.

How The Brand Logo Apple Is Connected To India?
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