We all use social media nowadays. Well, maybe not everyone, but at least a huge amount of the population does. Your digital fingerprints are everywhere, and they reveal a lot about you.
The internet can offer greater convenience and new experiences, but it can also present risks. A record of our online activity can reveal our most personal interests. Accroding to statistic, every single day, there’s an estimated 2.5 billion gigabytes of personal data released through the ever more connected social media and “internet of things.” All of this can make its way into the hands of corporations, governments, and even criminals.
The Psychometrics Centre at the University of Cambridge, UK, has collaborated with game developer Ubisoft to create “Predictive World”, an interactive application to give you an insight into how your social media presence can be used to generate predictions of your behavior and lifestyle.
About Predictive World
- Bespoke prediction database containing 6.3 billion data points
- 70 data-driven predictions about the individual
- Coverage across 250 countries and 7 different languages
- Detailed health, income and marriage data at street level
- Relationships between variables calibrated from 70 journal articles
All you have to do is to connect your Facebook account to the application, which will surf through your public information using algorithms and will make around 60 predictions about you, including the information about your age, gender, music taste, your marijuana consumption and even a risk of being a victim of homicide.
The project has gone live for the new release of the open world action game, Watch Dogs 2.
Though if you are scared to share the information with the site and application, you can type the information manually and get your load of predictions.