The Snapchat is expanding into physical products, the company announced their first for-sale product – Spectacles, a $129 pair of sunglasses with a video camera built into their front.
Innovative glasses were unveiled through an article published by Wall Street Journal, where the company founder Evan Spiegel appeared in a series of pictures taken by fashion legend Karl Lagerfeld.
“It was our first vacation, and we went to Californian state park Big Sur for a day or two. We were walking through the woods, stepping over logs, looking up at the beautiful trees.
“And when I got the footage back and watched it, I could see my own memory, through my own eyes – it was unbelievable.
“It’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest I’d ever come to feeling like I was there again,” explained Spectacles’ creator.
A light on the front of the device will indicate to people nearby when the glasses are recording.The glasses will record up to 30 seconds of video at at time.The battery on the device will last around a day.
Spectacles reminds many of Goggle Glass which didn’t become consumer product because of its high price $1,500 each. Snap’s Spectacles has a solid chance to be seen as cooler than Google’s attempt.
Carolina Milanesi, a consumer technology analyst from Creative Strategies suggested: “If you look at the kinds of glasses millennials wear, the design is very ‘in’. Making them sunglasses helps hide the camera better, but it also limits the usage somewhat – you’ll need to be outside in daylight.”